It has indeed been too long and too much going on since you last heard from me.
I am sure many of you follow us on social (and if you don't, this is your chance to catch up @queenannaliving on every platform). You know that we were closed for two entire months only being able to serve you through our virtual experiences, curbside pick-ups from the website, and app purchases (Queen Anna Fashion iOS and Queen Anna Living in the Google Play Store).
We undoubtedly tripled our digital content to stay connected with you and deliver the Queen Anna Experience that so many of you are used to with your in-store experiences. I hope that you all enjoyed the virtual masterclasses that we created for you so that while you were at home cleaning closets and drawers, you were also to take advantage of maximizing your closets and wardrobes as well as honing in on your style.
We finally got a chance to open after the pandemic, and then another tragedy happened right in our back doors and from it spawned protests and destructive vandalism and then for the safety of my team and our clients we closed, yet again.
As I sit writing this blog today, I have to have a transparent moment and say that I am not ok. I feel like I am living in a horrific episode of The Twilight Zone, and all I want to do is wake up and go back to my peaceful and semi-worry free, and organized life.
The recent injustices occurring to George Floyd and put on display for the world to see has been traumatic; not just for me but for anyone who has seen the video of the police brutality that he experienced that ended his life. If you have seen it, I think it is safe to assume that you were affected and are working through your sentiments around it, but it has sparked something in me that I am excited to recreate for you, Queen Anna style.
We have always focused our social media content and our brand partnerships around Fashion, Philanthropy Culture, Health, and Wellness. Now, when we focus on the philanthropy pillar, we will undoubtedly be zeroing in on the social justice space because I see the need to spend a lot more of my time giving back in that sector, and it would hold to the ethos of who we are.
Being raised by my great grandmother, who was born in 1911, she experienced and endured The Civil Rights Movement and peacefully protested her entire adult life. Being a part of those experiences, one takeaway I gathered from it was that if I didn't stand for something, I would fall for anything. And even if you have to go the unchartered path alone, if it is moving the needle towards the results you are advocating for, then it makes the ups and downs, highs and lows worth it.
Queen Anna House of Fashion, without question or hesitation, is taking a stance to advocate for the equality of black and brown people in America. Through the end of June, we will donate a portion of our sales to the George Floyd Fund for the benefit of his 6-year-old daughter Gianna.
We also will be facilitating several virtual experiences for you to take part in because I genuinely believe that silence on injustice on any level, only perpetuates the systemic problem.
As the owner of QA, I refuse to go back to business as usual. Instead, we plan to facilitate a series of discussions that will be somewhat uncomfortable (for some) but well overdue and necessary.
I have had the honor of standing by my great grandmother's side to stand on matters that not only impact us but the world we live in, and if she is the muse behind the brand, it only fits that Queen Anna House of Fashion follows suit. We aspire to empower you to uncover, define, and own your style, but we will also be encouraging you to share your truths, stories, and experiences with the injustices that they have experienced or been witness to because stories lead to conversation and conversation lead to knowledge and change.
At this very moment, we will be focusing on empowering people (specifically women) in the black and brown communities on using their voice as their weapon. We want you to share stories about social prejudices and inequalities that many don't know or experience. We to shake up the status quo of out of sight out of mind because a positive change in our communities and our nation must happen.
Don't worry. We will still be showing you how to style the unique designer brands that we carry in the store and be on the lookout for the new brands we bring into QA to keep you looking and feeling unique, luxurious, and beautiful. This week we will be focusing on sharing the philanthropic work and inspired looks of Beyonce Knowles Carter. Who runs the world? Girls!
So get ready to be empowered and inspired to not only level up your look but also your ability to take action in something bigger than you that impacts the world.
Until next time, bye-bye!