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Queen Anna Presents: Conscious Consumerism - Fast Fashion

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Queen Anna Presents: Conscious Consumerism - Fast Fashion

 

What is fast fashion? It’s a phrase most of us have heard before, but what does that mean to us as the retailer and you as the consumer?  Join Queen Anna House of Fashion as we share our fashion industry knowledge and the ways in which we can improve upon our impact on the world as consumers. We will give insights into the fashion industry through the lens of social responsibility, fast fashion, and preservation of the environment. We are eager to share what we know, and are open to learning more ourselves; if there is a topic surrounding the fashion or garment industry that you would like to know more about please let us know! We’re here to educate and help do our part. 


The healthy state of our environment is fleeting, and consumerism has a large impact on the rate of deterioration of our planet. The fashion and garment industries are some of the largest in the world and contribute to the waste burden that our planet is forced to bear. The global textile industry represents 2% of the world's gross domestic product (which doesn’t seem like a lot but it is - the global apparel industry is valued over $3 trillion!!), it employs 75 million people, and is rapidly growing. 

Our patterns of consumerism can positively impact the environment and our planet should we choose to spend our money on clothing brands that prioritize the use of sustainable materials and methods. Queen Anna House of Fashion makes the conscious decision to carry brands that take the environment into consideration and aim to curb the fast fashion movement. Fast Fashion is defined by Merriam-Webster as, “An approach to the design, creation, and marketing of clothing that emphasizes making fashion trends quickly and cheaply available to consumers." When trends move from high fashion labels to accessible retailers, many resources are used and cheap labor is sourced, often paying people a wage much lower than meets the standard of living. The average overseas garment worker makes around $1.30 an hour, a day’s wages is not even enough to cover your Chipotle order. The speed of producing garments also means lower quality and lasting power of clothing, increasing the amount of apparel that is simply discarded, further harming our planet. Today, fast fashion brands have an average “52 season” cycle, which means they are receiving new collections every week that are rapidly mass-produced, reducing the quality of each garment. That’s so many clothes, most consumer's closets could never hold that much anyway. There’s also an excess of plastic used in the frequent shipments of merchandise, which is one of the most harmful materials to the planet. Once plastic is created it never disappears; it just steadily piles up in our landfills and oceans.  


The vendors that Queen Anna House of Fashion chooses to carry embody the values of the store and QA is proud to support brands and designers that place importance on the environment and then translate that core value into their supply chains. 


Bano eeMee is a genuine leather producer based in Toronto that Queen Anna House of Fashion has formulated a strong relationship with, in part because of the way they run their business; ethically. The socially-conscious fashion company uses fashion to make a difference by creating fair-work opportunities, as well as using materials that would’ve otherwise gone to waste. Known for their ethically sourced leather goods, they also carry outerwear pieces made from unconventional, recyclable materials. Check out the chic Badgley belted trench.

Would you believe it’s made out of water bottles? Bano also stands by its vow to create outerwear that’s built to last for a lifetime, a direct response to the fast fashion movement that’s ravaging the industry. Investing in pieces that are made to last reduces the number of purchases you have to make, therefore reducing the amount of clothing and resources that would otherwise go to waste. 


Allen Schwartz, a contemporary brand that offers timeless silhouettes with a vintage influence complemented by modern fabrics, is another Queen Anna House of Fashion favorite. Along with their stylish clothing, the LA-based company strives to make waves in the slow fashion movement by producing clothing that uses recycled materials.

Throughout their supply chain, Allen Schwartz maintains slower production schedules, to produce clothing in smaller batches, making each item coveted to create demand and reduce waste. The strides made by brands like Allen Schwartz are so important to the future of our environment, and help us to diminish the fast fashion movement; by designing long-lasting pieces made from sustainable materials. 


These are just two of the brands that prioritize the environment, but everything sold at Queen Anna House of Fashion is made with quality materials and fabrics that prolong wear, and ultimately reduce the amount of clothing we throw out. It’s important to see quality clothing as an investment for both yourself and the environment. Hopefully you’re able to keep some of this information in mind the next time you shop, whether it's online or in-person. When we are all able to go out shopping again; remember to shop smart, and choose brands that value the same things that you do. Your clothing purchases will impact the state of our planet, but we can do our part by choosing the brands that value the same things that you do. 



Sources

“Fashion Industry Waste Statistics.” E D G E, 8 Jan. 2020, edgexpo.com/fashion-industry-waste-statistics/.

“Fast Fashion.” Merriam-Webster, Merriam-Webster, www.merriam-webster.com/dictionary/fast%20fashion.

Kavoussi, Bonnie. “The Cost Of Hiring A Factory Worker In The U.S. Vs. China.” HuffPost, HuffPost, 7 Dec. 2017, 

Stanton, Audrey. “What Is Fast Fashion, Anyway?” The Good Trade, The Good Trade, 6 Dec. 2019, www.thegoodtrade.com/features/what-is-fast-fashion.
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